Facebook: Meta's flagship platform is still growing

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Maximum efficiency

Meta’s share price soared nearly 20% on Friday, after an earnings report in which CEO Mark Zuckerberg heralded 2023 as the “year of efficiency” for the company that turned 19 on Saturday.

Admittedly, when Zuck founded the company it looked a lot different. Meta, or Facebook, or The Facebook, started life as a simple online student directory, rather than the tech behemoth that is currently preoccupied with building a — very expensive — virtual world for work and play.

Not dead yet

Even though the founder’s focus has obviously shifted in the intervening years, the social heart of the tech giant is still beating as strongly as ever as Facebook prepares to enter its third decade.

Indeed, the number of active Facebookers hasn’t really stopped growing. At the end of 2022, Meta revealed that a staggering 2 billion people log in every single day to like, post and poke on Facebook. That means that nearly 40% of all global internet users are on Facebook daily. The figures become even more mind-boggling when you take into account Meta's full "family of apps" (WhatsApp, Messenger and Instagram), which reported 2.96 billion daily active users, meaning not far off 60% of all internet users log into a Meta product everyday.

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