Reject all cookies
Google Chrome has finally begun its years-long plan to kill off cookies for good. Yesterday morning, the Chrome browser disabled cookies for just ~1% of its users… which, by the standards of Chrome’s enormous influence, still amounted to ~30 million people seeing cookies vanish.
Since launching in 2008, Chrome has surged above competitors, dominating the browser market for over a decade. Now, following an onslaught of privacy disputes and two deadline pushbacks, Chrome is at long-last ousting behavior-tracking cookies in favor of powering its ad ecosystem with new Privacy Sandbox technologies — which some industry participants believe may simply end up favoring Google’s own enormous advertising network, at the expense of smaller publishers.
