'Tis the season: Christmas songs are climbing the charts

Not yet a subscriber? Sign up free below.

Step into Christmas

We have to inform you that there are not only people who will start listening to Christmas music today, but that there are many people who have been listening to Christmas music for weeks.

Yes, it’s beginning to look a little like Christmas: the season of cheer, retail (see above), understanding, chestnuts on open fires, and your favorite festive stars coming out of hibernation (e.g. Bublé). Few can resist getting into the holiday spirit in the lead-up to December 25th, and nothing captures the magic like a holly-jolly hit — in fact, 53% of Americans consider Xmas music to be “essential” in any celebrations.

Joy to the world

According to a 2017 Spotify study, November 12th marked the threshold when Xmas songs comprised over 2% of all streams. From then on, the festive listening ramps up each weekend, before peaking on the big day itself… and then sharply dropping when the holiday has wrapped up.

Predictably, the song climbing the Spotify charts the fastest is Christmas-constant All I Want for Christmas Is You by Mariah Carey, which was already the 11th most listened-to song on all of Spotify (globally) on Wednesday, racking up 3.3 million streams on that day alone — worth about $8-10k of royalties to the rights holders, per estimates.

Related data: Cool visual from Eva Murray exploring when Christmas music takes over in different countries.

Not yet a subscriber? Sign up free below.


Stories from this newsletter

Online deals: How e-commerce sales are holding up
Amazon's army: The retailer is hiring 250k workers for the holidays
'Tis the season: Christmas songs are climbing the charts
We and our partners use cookies and similar technologies (“Cookies”) on our website and in our newsletters for performance, analytical or advertising purposes to ensure you have the best experience on our site and/or interaction with us. To find out more about the use of Cookies, see our Cookie Notice. Please click OK if you consent to our use of Cookies or click Manage my Preferences to manage your Cookie preferences.