Amazon’s empire: How the tech giant makes its money

Not yet a subscriber? Sign up free below.

Amazon announced on Wednesday that it's cutting several hundred roles in its cloud computing division, Amazon Web Services (AWS).

If you’ve ever streamed a movie on Netflix, attended a meeting on Zoom, or scrolled through your Facebook feed, you've indirectly used AWS, which provides computing power, storage, databases, servers, and more to millions of businesses — helping it to become the profit center of Amazon’s increasingly sprawling empire. Indeed, although it accounted for just 16% of revenue last year, AWS alone contributed 67% of the company’s ~$37 billion in operating profit.

Efficiency: From A to Z

The layoffs came just a day after Amazon ditched the “Just Walk Out” cashier-less technology used at its grocery stores — which turned out to be heavily reliant on a review team team in India — and at an interesting time for Amazon generally.

Although it overlaps with its peers Alphabet, Meta, Apple, and Nvidia in many ways, Amazon is a much more complicated entity: for example, no other tech company owns grocery stores. It’s the nation’s second-largest private employer, with 22x more people on its payroll than Meta, and the company’s core expertise is in less buzzy niches: deliveries, servers, supply chain logistics, e-commerce seller services, and, increasingly, ads.

Those businesses are wildly different, but Amazon’s ruthless drive for efficiency is universally applied to them all. The layoffs in the AWS division follow cuts in the subscription services business — home to Prime, Audible, and Twitch — earlier this year, and all told Amazon has shed more than 27,000 roles since the end of 2022 across almost every area of the company.

FOMO: Amazon isn’t completely ignoring the shiny new sectors, recently completing a $4 billion investment into AI startup Anthropic.

Not yet a subscriber? Sign up free below.

Tags

Stories from this newsletter

Amazon’s empire: How the tech giant makes its money
Felling, falling: Global deforestation rates dropped last year
Cosmetic change: Beauty spending is starting to slow
We and our partners use cookies and similar technologies (“Cookies”) on our website and in our newsletters for performance, analytical or advertising purposes to ensure you have the best experience on our site and/or interaction with us. To find out more about the use of Cookies, see our Cookie Notice. Please click OK if you consent to our use of Cookies or click Manage my Preferences to manage your Cookie preferences.