TikTok users are now spending more time watching content than YouTube users are, according to a new report from App Annie. According to the data the average American (Android) user is watching almost 25 hours a month on TikTok, more than the ~23 hours a month the average YouTube user squeezes in. In the UK TikTok is even further ahead, with the average TikToker spending 26 hours a month on the app, ahead of a 16 hour average for YouTube users.
Quick dopamine hit, plz
Those comparisons are more interesting when you consider that most TikTok videos are somewhere between 15 and 30 seconds (although the maximum is up to 3 minutes). That suggests that the typical TikTok user is quite happy to sit and watch somewhere around 200 different 15 second videos every single day, compared to say a handful of YouTube videos that might run 10+ minutes. How far can the "short-form" format be pushed?