It's one thing to get your first song release to break into the top 100, it's another to have it go straight to number one and it's even more ridiculous to break the record on Spotify for most streams of any song in a week — but that is what 17-year-old Olivia Rodrigo has achieved in the last 10 days.
Her song, drivers license, was being listened to more than 13 million times per day in the middle of last week — making it roughly 3x more popular than the second most popular song on Spotify anywhere in the world, which was Dakiti by Bad Bunny and Jhay Cortez.
The magnitude of Rodrigo's initial success may be surprising, but her career as a Disney star cemented her with a legion of fans before she sung a single note. Like so many modern songs, social media platform TikTok then sent the song global. Since releasing the song on January 8th, more than 900,000 individual videos have been uploaded to TikTok, using drivers license as the audio. Among those 900,000 uploads were videos from famous TikTokers including Charli D'Amelio (with her 107 million followers).
Modern music distribution = TikTok.
Good luck for your next single Olivia — it's going to be hard to top that.
